888 Casino parent company in B2B deal with Harrah’s

There are reports that the parent company of online casino and gaming site 888 Casino has seen their shares leap in value by 14% after scoring a deal with US gaming giant Harrah’s.  The deal between 888 Holdings Plc and Harrah’s will see 888 through their B2B Dragonfish operation supply gaming software, support and payment services to the UK arm of Harrah’s Caesars Casino and World Series of Poker.  The terms of the multi-million dollar agreement though not revealed in their entirety, will see the two gaming companies linked in a long term commitment on both sides.

Harrah’s  keen to break into European online gaming market

Casino Hideout had reported in May this year that Harrah’s were very keen to break into the European market and in anticipation of this had launched Harrah’s Interactive Entertainment Inc. At the time of the launch of Harrah’s Interactive Entertainment, chairman, president and chief executive of Harrah’s Entertainment, Gary W. Loveman said "As the world's largest gaming company, Harrah's is taking a proactive approach toward international and interactive expansion". Mitch Garber a former executive at Party Gaming is the CEO of the new European arm of the Harrah’s group, has said of the deal with the 888 Casino B2B section that 888 ‘s Dragonfish had been selected because of their reputation for providing “world-class technology, scalability, and a strong commitment to compliance and responsible gaming,”.  The new connection will allow Harrah’s to fulfil their desire to break into the UK market.

A report on the Bloomberg website gives more information about the new deal for 888, which is obviously a huge achievement for the company and according to CEO Gigi Levy the company are not resting on their laurels and are in talks with other companies in the US that are not connected with online casinos and there is also a planned acquisition in the next three months planned for the business sector.

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